Dunnes Stores holds the highest share amongst all grocery retailers at 23.6% with growth of 12.3% year-on-year, research shows.
The latest grocery market share figures from Kantar in Ireland showed that Tesco sits close behind in second place, with the latest data showing shopper footfall for Tesco at its highest level since January 2020.
79.9% of households visited a Tesco store at least once, with the highest increase seen in Connaught/Ulster - home to the recently acquired chain of former Joyce’s stores.
SuperValu has 20.8% of the market and growth of 2.9% - the strongest level for the retailers since April 2021.
SuperValu shoppers make the most trips in store compared to all retailers, with 20.8 trips on average, up 10.5% year-on-year.
Lidl has 12.6% share and growth of 10.9% year on year.
An influx of new shoppers and more frequent trips contributed to an additional €21.2 million to its overall performance.
Aldi has 11.7% market share and a growth of 8.8% year-on-year.
A strong boost in new shoppers and more frequent trips has contributed an additional €31.2 million to overall performance.
Sales Growth
Overall, during the period, take-home grocery sales growth increased by 8.5%, with shoppers returning to store more often and contributing an additional €168.7 million to the market’s overall performance.
As a result, shoppers spent an additional €113.56 per buyer, compared with the same period last year.
Emer Healy, senior retail analyst, Kantar, commented, “This growth in sales is largely down to grocery price inflation hitting 16.4%, a new record high. This time last year it was 2.4% so a significant 14% increase within 12 months.
"In a year of rising costs and sky-high inflation, Irish consumers are looking for ways to manage their household budgets. This has led to the Irish grocery market becoming more competitive than ever, with shoppers looking for the best deals among the retailers.”
Online Sales
Online sales remained strong over the last 12 weeks, up 5.2% year-on-year with shoppers spending an additional €8 million online.
An influx of new shoppers boosted online sales by €7.1 million, with nearly 18% of Irish households purchasing online.
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.
