Dunnes holds the highest grocery market share amongst all retailers, at 23.1%, with year-on-year growth of 15.8%, which stems from shoppers returning to stores 14% more often, equating to nearly two additional trips, research shows.
The latest grocery market share figures from Kantar in Ireland show that Tesco holds 22.4% of the market, with 14.5% growth.
Tesco has seen the strongest frequency growth amongst all retailers – 16%, year on year – contributing an additional €93.7 million to its overall performance.
SuperValu holds 20.6% of the market and sees growth of 5.8%.
SuperValu shoppers make the most trips in store, compared to all retailers, with an average of 23.8 trips – an increase of 15.4%, year on year.
Lidl hits a record new share of 13.6% and saw growth of 15.8%, year on year.
More frequent trips contributed an additional €44.4 million to its overall performance.
Aldi holds a 12.1% share and saw growth of 11.3%, year on year.
A strong boost in new shoppers and more frequent trips have contributed an additional €53.2 million to its overall performance.
Take-Home Grocery Sales
Kantar’s latest data shows that take-home grocery sales increased by 11.3% in the four weeks to 14 May 2023, as the average price per pack increased by 13.4%.
Shoppers also visited stores more often during the month of May (11.6%), making an additional two trips compared to the same time last year.
Although value sales are up significantly, grocery price inflation is the real driving factor behind this, as opposed to increased purchasing.
Grocery inflation rose by 16.5% in the 12 weeks to 14 May – down marginally (0.1%) on last month.
Emer Healy, a senior retail analyst at Kantar, commented, “The slight drop in grocery price inflation is, without doubt, welcome news for shoppers, but it is still high – 16.5% is the third-fastest rate of grocery inflation we’ve seen since 2008.
“In response to the high level of inflation, we are seeing consumers change their shopping patterns to offset part of the increased cost.”
Little And Often
Shoppers are turning to shopping little and often to help manage household budgets.
The latest 12 weeks show shoppers returning to stores more often, with visits up by 12%, equating to seven additional trips.
This contributed an additional €574 million to the overall market performance, alongside a significant increase in the average price per pack, which has gone up by 13.7%, year on year.
Currently, the market is seeing much stronger own-label growth (16.3%), compared to branded (8.2%), as shoppers are looking for ways to save money.
Value own-label brands saw the strongest year-on-year growth, at 32.3%, with shoppers spending €17.5 million more on these ranges.
Branded Versus Own Label
May marks the first time that we see branded and own label on equal terms when it comes to market share, with each holding a 47.3% share of the market – a sign that the hunt for the best value in the market continues.
Online sales have remained positive over the last 12 weeks – up by 3.3%, year on year – with shoppers spending an additional €5.3 million online, however, online volume sales have gone down by 16.3%, compared to last year.
Read More: Dunnes Continues To Hold Highest Market Share Among All Grocery Retailers
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.
