Dunnes Stores posted growth of 8.2% in the 12 week period to 16 August, according to the latest Kantar Worldpanel market share figures, meaning that the retailer has outperformed the rest of the market.
Dunnes' market share currently stands at 22.4%, with Kantar Worldpanel's David Berry attributing its success to its continuing 'Shop & Save' campaign. Although fewer people have shopped with the retailer this period," said Berry, "these customers have been encouraged to spend more, with the average shop now costing €34.50 – an increase of more than €5.”
Tesco retains top spot, with 24.8% market share - the retailer's sales have fallen 1.0% year on year - while SuperValu remains hot on its heels, posting 24.5% market share for the period. SuperValu's sales were down 0.8% year on year.
“We’ve seen Tesco’s performance improve in recent months, and the past 12 weeks are no exception – sales decline now stands at just -1.0%," said David Berry. "As its performance continues to improve, Tesco retains the number one position in the market with 24.8% share, despite an ongoing tussle with SuperValu for the top spot.
"An increase in customer numbers, with more than 20,000 new shoppers recruited this year, has played a vital part in the supermarket’s recovery.”
Aldi, which holds 8.7% market share, saw its sales rise by 3.8% in the period, while Lidl, which holds 9.1% market share, saw sales rise by 7.7%.
Lidl's growth 'has been driven by an increased number of shoppers returning to the store more frequently and spending larger amounts on each occasion,' said Kantar. ' Lidl is the only retailer to drive improvement in all three of these areas in the past quarter.'
© 2015 - Checkout Magazine by Stephen Wynne-Jones
