Over the weekend of August 5, Exterion Media Ireland interactive debuted its new digital Out-of-Home campaign using thermal imagery for baby-wipe brand WaterWipes.
Throughout the weekend, parents visiting Dundrum Town Centre had the opportunity to participate in the thermal imaging demonstration of the WaterWipes Pure Love Experience. The campaign used thermal imaging to demonstrate skin-to-skin contact between parents and their babies.
More than 300 thermal images of parents and their babies were uploaded to the WaterWipes Pure Love dPod and featured as part of the WaterWipes digital out-of-home campaign.
Grainne Gallagher, Brand and Digital Marketing Manager for WaterWipes said: “This was a fantastic initiative that allowed us to engage with parents in a fun and interactive way, highlighting our film Pure Love while demonstrating the purity of WaterWipes. The dynamic nature of the campaign allowed us to get cut-through for our brand.”
© 2016 - Checkout Magazine by Miyuki Nakano
