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FMCG Winners 2017

By Publications Checkout
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  • Pictured: John McCambridge of Heineken accepts his award from Kevin Kelly, chairman of Checkout Publications
    Pictured: John McCambridge of Heineken accepts his award from Kevin Kelly, chairman of Checkout Publications
  • Pictured: Fiona Askin & Yvonne O’Brien from SuperValu pick up their award for Kevin Kelly, Checkout Publications
    Pictured: Fiona Askin & Yvonne O’Brien from SuperValu pick up their award for Kevin Kelly, Checkout Publications
  • Pictured: Julie McDonnell from Cully & Scully accepts the award from chairman of Checkout, Kevin Kelly
    Pictured: Julie McDonnell from Cully & Scully accepts the award from chairman of Checkout, Kevin Kelly
  • Pictured: Lindt’s Walter Angst accepts the award from Stephen Wynne-Jones, editor of ESM
    Pictured: Lindt’s Walter Angst accepts the award from Stephen Wynne-Jones, editor of ESM
  • Pictured: Clodagh O’Donnell & Niall Kenna from Mars Ireland accept the award for M&M’s B2B ads
    Pictured: Clodagh O’Donnell & Niall Kenna from Mars Ireland accept the award for M&M’s B2B ads
  • Pictured: Clare McNally & Laura Rafferty of Mackle receive their award from Checkout’s Dani Sinnott
    Pictured: Clare McNally & Laura Rafferty of Mackle receive their award from Checkout’s Dani Sinnott
  • Pictured: Sarah McPartin, Britvic, accepts the award from Dani Sinnott from Checkout
    Pictured: Sarah McPartin, Britvic, accepts the award from Dani Sinnott from Checkout
  • Pictured: Claire O’Brien from Londis receives the award from Dani Sinnott, Checkout
    Pictured: Claire O’Brien from Londis receives the award from Dani Sinnott, Checkout
  • Pictured: Julieann Evans, Unilever accepts the award for Ben & Jerry’s from Mark Kelly, ESM
    Pictured: Julieann Evans, Unilever accepts the award for Ben & Jerry’s from Mark Kelly, ESM
  • Rachel Kelly and Joan McCann from Lidl accept their second award of the day from Mark Kelly, ESM
    Rachel Kelly and Joan McCann from Lidl accept their second award of the day from Mark Kelly, ESM
  • Pictured: Carol McCaghy from Tayto accepts the award from ESM’s Mark Kelly
    Pictured: Carol McCaghy from Tayto accepts the award from ESM’s Mark Kelly
  • Pictured: Emily O’Kane and Jane Gray from Heinz accept the award from dunnhumby’s Danny McGrath
    Pictured: Emily O’Kane and Jane Gray from Heinz accept the award from dunnhumby’s Danny McGrath
  • Pictured: Claire Kellaghan & Christine Bourke from Heineken receive their award from editor of Checkout, Jenny Whelan
    Pictured: Claire Kellaghan & Christine Bourke from Heineken receive their award from editor of Checkout, Jenny Whelan
  • Pictured: Paddy Carmody from Beiersdof accepts the award from Jenny Whelan, Checkout
    Pictured: Paddy Carmody from Beiersdof accepts the award from Jenny Whelan, Checkout
  • Pictured: Emily O’Kane from Heinz received the Brand Legacy Award from Jenny Whelan, editor of Checkout.
    Pictured: Emily O’Kane from Heinz received the Brand Legacy Award from Jenny Whelan, editor of Checkout.
  • Pictured: Vincent Cleary of Glenisk accepts the award from Stephen Wynne-Jones, ESM
    Pictured: Vincent Cleary of Glenisk accepts the award from Stephen Wynne-Jones, ESM
  • Pictured: Carol McCaghy of Tayto accepts the award from SEL’s Martin Hendricken
    Pictured: Carol McCaghy of Tayto accepts the award from SEL’s Martin Hendricken
  • Pictured: Gerry Lawlor & Shane Dennehy from CPM & Britvic accepts the award from Mark Kelly, publisher of ESM
    Pictured: Gerry Lawlor & Shane Dennehy from CPM & Britvic accepts the award from Mark Kelly, publisher of ESM
  • Pictured: Rachel Kelly and Joan McCann from Lidl Ireland receive the award from Mark Kelly, ESM
    Pictured: Rachel Kelly and Joan McCann from Lidl Ireland receive the award from Mark Kelly, ESM
  • Pictured: Mary Moran from Cadbury receives the award from editor of Checkout, Jenny Whelan
    Pictured: Mary Moran from Cadbury receives the award from editor of Checkout, Jenny Whelan
  • Pictured: Clodagh O’Donnell and Niall Kenna from Mars Ireland accept the award from Checkout’s Jenny Whelan
    Pictured: Clodagh O’Donnell and Niall Kenna from Mars Ireland accept the award from Checkout’s Jenny Whelan
  • Pictured: Niamh Twyford of Pladis accepts the award for Carr’s Ciabatta Crisps from GS1’s Denis O’Brien
    Pictured: Niamh Twyford of Pladis accepts the award for Carr’s Ciabatta Crisps from GS1’s Denis O’Brien

    •  

     

     

    1. Most Eco-Friendly Supplier

    Winner:
    Heineken Ireland

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    Finalists
    Diageo Ireland
    Essity
    Glanbia

     

    2. Best Sponsorship By A Retailer / Symbol Group

    Winner
    SuperValu – Behind The Ball

    Finalists
    SPAR – FAI Primary Schools
    Lidl – LGFA
    Londis – Tastes Like Home
    Gala – Special Olympics

     

    3. Best Sponsorship / Brand Association (by an FMCG Brand)

    Winner
    Cully & Sully – Give Peas a Chance

    Finalists
    Sure – GAA
    Galaxy – Dublin Fashion Festival
    Ballygowan – B Is For Belief/GAA
    Flahavans – Free Porridge Day/Operation Transformation

     

    4. Highest New Entry On Checkout Top 100 Brands List, sponsored by Nielsen

    Lindt

     

    5. Best Product Relaunch

    Winner:
    Glenisk Organic Bio No Added Sugar Baby Yogurts

    Finalists
    Brady Family Ham – Cooked Meats
    Moy Park – Breaded Range
    Corsodyl Toothpaste

     

    6. Best Business To Business Campaign

    Winner:
    M&M’s – Ms Green

    Finalists
    NIVEA
    Extra
    Carr’s
    CityPost

    ADVERTISEMENT

     

    7. Best Shopper Marketing Campaign, sponsored by SEL

    Winner
    Tayto Summer Snacks

    Finalists
    Centra Live Well
    NIVEA Sun
    Heineken Rugby Cup
    Lidl Trolleycam

     

    8. Best New Product Launch (Food), sponsored by GS1 Ireland

    Winner:
    Pladis – Carr’s Ciabatta Crackers

    Finalists
    Pladis – McVitie’s Thins
    Walkers – Bugles
    Kerry Foods – GoGo’s
    Lindt – Lindt Lindor Treat Bars

     

    9. Best New Product Launch (Non-Food)

    Winner:
    Brandy Grain Free Dog Food

    Finalists:
    Herbal Essences bio:renew
    Regina Wish
    Sensodyne Rapid Relief Launch
    Corsodyl Ultra Clean Launch

     

    10. Best New Product Launch (Beverage

    Winner:
    Club Zero Super Split

    Finalists
    Vegified
    Mooju Banana On The Loose
    MiWadi Mini
    L’Or Coffee Capsules

     

    11. Best Charitable Initiative By A Supplier Or Retailer

    Winner:
    Londis – Climb For Joy for Pieta House

    Finalists
    EUROSPAR – A Defibrillator At Every EUROSPAR
    MiWadi – Trick Or Treat For Temple Street
    Lindt & Sprungli Ireland – Keep Easter Sweet For Temple Street
    Centra – Wild Atlantic Relay for MS Ireland

     

    12. Best Sales Team / Field Sales Support

    Winner:
    CPM & Britvic

    Finalists
    Mondelez
    Aryzta Food Solutions
    Diageo
    National Lottery
    Crossell & Irish Distillers

     

    13. Most Improved Brand on Checkout Top 100 Brands List in association with Nielsen

    Ben & Jerry’s

     

    14. Best Advertising Campaign (Broadcast/TV/Radio)

    Winner:
    Lidl – TrolleyCam

    Finalists
    Connacht Gold Half Fat Butter – #RealButterHalfFat
    Aldi – Christmas Campaign
    McDonnells – Ambassador
    Euromillions – #ShareTheDream

     

    15. Best Advertising Campaign (Print)

    Winner:
    Lidl – ‘Homecoming’ Christmas 2016

    Finalists
    SuperValu – Celebrating Local & Irish this Christmas
    Aldi – Get In The Games

     

    16. Best Advertising Campaign (Online/Digital)

    Winner
    Tayto – “It’s not lunch time…It’s Tayto time”

    Finalists
    Mooju – BANANA ON THE LOOSE
    Moy Park – Rule the Roost (RTR) Roadshow.
    Orchard Thieves – The Bold Corner
    Centra – Live Well Challenges

     

    17. Best Advertising Campaign (Outdoor)

    Winner:
    Cadbury Dairy Milk – Dairy Milk Taste

    Finalists
    Centra – Live Well
    Malteser – “Who are you going to chew the ear off this Easter?”
    Brennan’s – Keep It Fresh
    Bulmers – Real Time Billboard

     

    18. Best Integrated Campaign, sponsored by dunnhumby

    Winner:
    Heinz – Beanz Meanz Heinz

    Finalists
    Orchard Thieves
    SuperValu Good Food Karma
    EuroMillions
    Kilmeaden “Cheese Statue Campaign”

     

    19. Branded Supplier of the Year (Alcohol)

    Winner:
    Heineken Ireland

    Finalists
    Diageo
    Irish Distillers Pernod Ricard
    C&C
    Gilbey’s Wines

     

    20. Branded Supplier of the Year (Non-Food)

    Winner:
    Beiersdorf

    Finalists
    Solus
    SCA
    Unilever
    Mackle

     

    21. Branded Supplier of the Year (Food and Beverage)

    Winner:
    Mars Ireland

    Finalists
    O’Brien Fine Foods
    Mondelez
    Pladis
    The Kraft Heinz Company

     

    22. Checkout Brand Legacy Award

    Heinz – 50 Years of Beanz Meanz Heinz

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