Applegreen plc has announced that following the success of its meat-free sausage roll, it is launching a new vegan croissant across its stores in the Republic of Ireland today.
“Following the resounding success of the Vegan Sausage Roll last year, we have listened to our customers and are meeting the growing demand for a broader choice of quality plant based alternatives," said Fiona Matthews, commercial director for Applegreen Retail Operations Ireland.
"Our branded food partners have come on board in supporting our strategy with the Rebel Whopper launching recently in Burger King, the Meatless Meatball Marinara at Subway, whilst at Freshii you can create your own vegan or flexitarian favourites.”
The brand new vegan croissant uses margarine as a butter replacement to create the light, flaky texture usually expected from a traditional butter croissant.
New Vegan Range
This January also sees the launch of a new vegan option to their sandwich and wrap range.
The roadside retailer will also introduce the limited edition Vegan Massaman Thai Wrap which is blend of potato and butternut squash in a Thai Style Curry Sauce with crunchy slaw and flaked almonds.
“We’re continuing to develop our plant-based food range and are committed to bringing our customers more choices," Matthews added.
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