Freshly Chopped’ has re-opened its outlet on Baggot Street with a new name and concept entitled ‘Freshly Chopped Innovation Kitchen’.
Following a complete redesign of the menu and service model, the healthy food company said that it has created a 'more streamlined preparation and ordering system.'
The group said that the refurbished outlet will also innovate by regularly trialling new menu options and product ranges, which could then roll out across the Chopped network.
"Baggot Street is the perfect location to unveil our unique, new vision as it was not only our very first store to open back in May 2012, but is an area that is a centre for food creativity and innovation in Dublin," Brian Lee, co-founder and managing director of Freshly Chopped commented.
"Our team has been busy working on a host of new concepts to bring this to life."
'Three Step Process'
The group explained that at the 'Freshly Chopped Innovation Kitchen' customers can can opt to 'grab and go' from a selection of pre-prepared wraps and salad bowls, based on the most popular combinations.
But the real innovation is at the order station where the three step process promises ‘speed without compromise’.
Choose your salad, add your protein and then your salad dressing to create your perfect salad bowl but with a tighter turnaround time, the salad specialists explained.
"All ingredients are pre-chopped in our chopping stations every morning, meaning you are in and out of the store in minimal time, while still having the range of choice and it being made freshly for you in front of your eyes." Highlighted Lee.
Since opening its first outlet on Baggot Street outlet in May 2012, Freshly Chopped has expanded to include over 50 outlets throughout Ireland and internationally.
Lee added: "The new-look Baggot outlet is a first of its kind for Freshly Chopped, but we may look to expand the concept to other locations around the country as we continue our expansion.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
