Earlier this week, Fyffes Ireland announced the return of ‘Ireland’s Fittest School’ – launched by Olympian sprinter David Gillick – for 2025.
Now in its fourth year, the competition aims to promote the importance of exercise, fitness, and healthy eating among young people.
Running for ten weeks from 20 January, the upcoming competition will include a new element, which sees the top four schools from each province competing head to head across four live regional events in April.
The top schools from Connacht, Leinster, Munster and Ulster will then progress to May’s grand finale, hosted by patrons Gillick and Irish fitness trainer Sharon Flanagan.
The winning school will receive a prize package with €8,000 worth of sports equipment.
School registration opens 6 January, and further details can be found online, at www.fyffesfittestschool.ie.
Head Of Sales
Fyffes Ireland has also announced the appointment of Sean Purcell as the new head of sales in the company.
The banana distributor announced the appointment of the Athy man on Tuesday.
A UCD marketing graduate, Purcell is an experienced sales professional who has held a number of senior positions to date, both in Ireland and abroad.
In his new role, he will be responsible for the sales performance of the Fyffes business in Ireland.
Purcell will be based in the company’s headquarters, in Balbriggan.
Speaking about Purcell’s appointment, the managing director of Fyffes Ireland, Ciarán Sweeney, said, “The extensive FMCG experience and wide range of skills that Sean brings will strengthen our ability to meet the needs of our customers.
“Together, we’re focused on delivering success for all stakeholders by keeping the consumer at the heart of everything we do and driving innovation and excellence across the board.”
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