Earlier this week, Fyffes Ireland announced the return of ‘Ireland’s Fittest School’, launched by Olympian sprinter David Gillick for 2025.
Now in its fourth year, the competition aims to promote the importance of exercise, fitness and healthy eating amongst young people.
Running for ten weeks from 20 January, the upcoming competition will include a new element which sees the top four schools from each province competing head-to-head across four live regional events in April.
The top school from Connacht, Leinster, Munster and Ulster will then progress to May’s grand final, hosted by patrons Gillick and Irish fitness trainer Sharon Flanagan.
The winning school will receive a prize package with €8,000 worth of sports equipment.
School registration opens 6 January and further details can be found online at www.fyffesfittestschool.ie.
Head Of Sales
Fyffes Ireland also announced the appointment of Sean Purcell as the new Head of Sales in the company.
The banana distributor announced the appointment of the Athy man on Tuesday.
A UCD marketing graduate, Purcell is an experienced sales professional who has held a number of senior positions to date, both in Ireland and abroad.
In his new role, he will be responsible for the sales performance of the Fyffes business in Ireland.
Purcell will be based in the company’s headquarters in Balbriggan.
Speaking about Purcell’s appointment, the managing director at Fyffes Ireland Ciaran Sweeney said, “The extensive FMCG experience and wide range of skills that Sean brings will strengthen our ability to meet the needs of our customers.
“Together, we’re focused on delivering success for all stakeholders by keeping the consumer at the heart of everything we do and driving innovation and excellence across the board.”
Read More: Fyffes Sustainable Vision Bears Fruit
