Gala has announced a partnership with with Disney for the launch of Monsters University, one of the family films of the summer. Last week, Gala hosted five special preview screenings of the movie in Galway, Cork, Laois, Limerick and Sligo.
In addition, fans of the Gala Facebook page www.facebook.com/galaretail were invited to submit their details for a chance to win a family pass of 4 tickets to see the movie at their preferred location. At the preview screenings, Gala goody bags were provided for each guest to enjoy at the screening, with contributions from various suppliers.
"It’s fantastic for us at Gala to work with Disney for the launch of Monsters University," said Gary Desmond, chief executive, Gala. "Disney is the ultimate family brand and we are delighted to partner with them for the launch of this film, and to be able to offer our customers and Facebook fans such exciting opportunities to engage with the film through the competition prizes.
"We want to continue building Gala as a successful indigenous Irish brand that engages with people across communities through fun and innovative activations.”
For those that didn’t win tickets to the premieres, Gala is also offering Facebook fans the chance to win a luxurious weekend at the Aghadoe Heights Hotel and Spa in Killarney for 2 adults and 2 children, or 1 of 5 Monsters University Goody bags across the month of July, which will be highlighted via materials across the Gala stores.
© 2013 - Checkout Magazine by Stephen Wynne-Jones
