Gala’s latest brand association activity with Disney saw the retailer light up Dublin’s Spire as a Lightsaber to mark the opening of Star Wars: The Force Awakens across Irish cinemas last week.
As an Irish-owned convenience group, Gala is proud to be associated with Star Wars: The Force Awakens, which features Irish actor Domhnall Gleeson as General Hux and scenes that showcase Sceilig Mhichíl.
CEO of Gala Retail, Gary Desmond commented on the sponsorship, “Much like the anticipation for the release of The Force Awakens, the unveiling of the Spire on O’Connell Street as a Lightsaber was greatly anticipated by the Irish public.”
He added that, “Gala has shown its support for quality Irish TV & programming through the 2015 association with IFTA and the IFTA Gala TV Awards, so the synergy with the Irish affiliations with the Star Wars film made the involvement with the launch of Star Wars: The Force Awakens in Ireland a perfect fit.”
Gala has described its association with Disney over the last two years as “a tremendous success”, with Gala shoppers availing of pre-screenings for some of the biggest movies of the year, like Inside Out and The Good Dinosaur.
© 2015 - Checkout Magazine by Jenny Whelan.
