Green Field Marketing Solutions have completed what is said to be “one of the UK’s biggest ever van sales operations” driving distribution and increasing on-shelf space at convenience stores throughout the UK for leading challenger brand, Boost.
The operation involved a team of 30, as well as a fleet of 25 vans and a committed group of professionals using the latest technology, according to the group’s operations director, Martin Rice.
Rice said, “Boost set us a big challenge with this sales blitz, but one we relished and were eager to deliver on.
“We used our state-of-the-art journey planning software to help drive efficiency and maximise call volume.
“This was supplemented by live data reporting and weekly updates, alongside a three-tiered quality control process, to help Boost with internal stakeholder management.”
‘A Big Undertaking’
The van sales blitz focused on three categories: Boost Energy, sport and iced coffee.
Rice continued, “As one of the UK’s biggest ever van sales operations we knew from the outset that this was going to be a big undertaking for our team.
“We used our collective expertise, our on-the-ground knowledge of the convenience sector in England, Scotland and Wales, and our network of specialists, to create a plan that everyone was committed to.”
Green Field Marketing and its team visited thousands of convenience stores over 12 weeks from July to September.
“Boost set us a target of 22,000 convenience store visits with a focus on locations that have high population density and store concentration,” Rice said.
“It’s so gratifying to know that our efforts are not in vain.
“We visited 22,095 stores, selling over 52,500 cases whilst achieving a strike rate of over 61%.
“We also audited the full Boost drinks range during each visit to provide ongoing ROI outside of the product range on sale.
“Our strategy was to get in front of as many convenience retailers as possible; we already knew the quality of the product, exceptional ranges and the dynamic nature of boost as a brand would be appealing.
“It was about creating that personal relationship with retailers and answering any questions they had about the brand that helped with the success of the sales operation.”
‘Dedication And Drive’
The commercial director at Boost Adrian Hipkiss said, “Green Field Marketing have been a trusted field sales partner for a number of years.
“We felt confident in their ability to deliver on this complex campaign and provide a springboard for the permanent field sales team going into the back end of 2024.”
“Their dedication and drive to perform meant they overachieved on some lofty KPIs.”
Green Field Marketing is a specialist outsourced sales and merchandising company with offices in London, Dublin and Belfast.
Rice concluded, “We have a proven track record across all retail channels, from grocery, convenience, tech, DIY and both on- and off-trade, which we use to unlock incremental distribution, share of space and in-store theatre for our brand partners.
“Our own warehouse facility and strategically important locations mean that we can pivot easily into multiple markets.
“We are a one-stop-shop for brands looking for their ideal outsourced sales and merchandising partner, with an eye of efficiencies and costs.”
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