Guaranteed Irish has announced its March campaign, ‘The Guarantee of Guaranteed Irish’, which aims to spotlight the transformative impact Irish businesses have on employment, communities, local supply chains and provenance.
As Guaranteed Irish enters is 51st year of championing Irish businesses, the organisation remains committed to driving enterprise-led positive change in communities across Ireland.
Member partners for the campaign include SuperValu, Centra, Topline, Cork Builder Providers, Applegreen, United Hardware (Homevalue), Insomnia, Circle K, PTSB, FBD Insurance, DID Electrical and Petstop.
These partners exemplify Guaranteed Irish’s values, not only by providing employment but actively giving back to the communities in which they do business.
Through tailored visual assets, videos, OOH and radio advertising, the campaign aims to connect with consumers on a deeper level, demonstrating how their support of Guaranteed Irish members directly impact their communities.
Members are collaborating directly with the organisation on the campaign, playing radio ads and hanging posters in-store, as well as featuring employees and community initiatives on social media posts.
By activating these assets across multiple channels, the campaign will reach more consumers reminding them of the direct impact of supporting Irish businesses on communities.
'Extraordinary Positive Change'
Speaking about the campaign, CEO of Guaranteed Irish Bríd O’Connell said, “As we continue to celebrate over 50 years of Guaranteed Irish, our focus is on the extraordinary positive change our members deliver every day.
“From quality jobs to meaningful community engagement, Guaranteed Irish businesses are pillars of resilience and progress in Ireland.
“This campaign shines a light on these stories, and we are proud to see our retail partners embrace this messaging to amplify its reach.
“By working together, we are making an even greater impact.”
The campaign emphasises the core belief of Guaranteed Irish – that enterprise is the heartbeat of strong communities.
Its asking consumers to look for the ‘G’ in stores, and make sure the products they purchase are guaranteed Irish.
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