Over half (55%) of Irish shoppers buy snacks such as crisps, popcorn, nuts or crackers at least once a week, according to the latest Consumer Insights survey by Empathy Research.
Of 950 participants, 61% of those with children buy snacks at least once a week, while just 50% of those without children buy snacks that often. The under 45 age groups were the most likely to buy snacks at least once a week: 18-24 (72%), 25-34 (62%), 35-44 (65%) and 45+ (44%).
When questioned about where shoppers typically buy their snacks, the majority (86%) of the survey respondents said they purchase from supermarkets, however those aged 18-24 years were the least likely (77%) to buy snacks in a supermarket.
Just over one in five (22%) of those who do buy snacks said they buy them from convenience stores, although this was more likely among men (28%) than women (16%). Shoppers with children were also less likely (16%) to buy from a convenience store when looking for snacks, than non-parents (27%). Similarly, the older age groups were less likely to buy snacks from a convenience store than the younger groups; 18-24 (57%), 25-34 (30%), 35-44 (19%) and 45+ (10%).
The biggest influence on shoppers when buying snacks were price (27%) and flavour (27%), followed by brand (19%), promotions (15%) and availability in multipack (7%).
Click here for more information from Empathy Research.
© 2014 - Checkout Magazine by Genna Patterson
