Heineken and Tesco, with the help of former rugby player Shane Horgan, have been putting their shoppers to the test, to see what they would do when their trip to the supermarket took an unexpected turn.
To celebrate the Rugby World Cup, Heineken rugby ambassador Horgan, surprises Tesco shoppers with an impromptu haka in new video ‘Fight or Flight’, to find out if Heineken’s ‘Man of the World’ has what it takes to become a Rugby World Cup 2015 legend.
Horgan commented on the video; “It was great to once again put the unsuspecting Irish public to the test, and the results are unsurprisingly hilarious.”
“It was great to receive some help from the Maori community along the way,” he said before adding, “Hopefully that’s the last time they get one over the Irish this autumn!”
The video is part of Heineken’s ‘It’s Your Call’ campaign, which offers fans the chance to be at the pre-match coin-toss at an Ireland Rugby World Cup 2015 game, simply by purchasing Heineken at Tesco stores nationwide.
Heineken Communications Brand Manager, Conor McIntyre, said; “Heineken is committed to bringing Irish rugby fans closer to the Rugby World Cup 2015 action and our partnership with Tesco is one way for consumers to get to this year’s tournament, and be in the tunnel at a pre-match coin-flip as well.”
© 2015 - Checkout Magazine by Jenny Whelan.
