BWG Foods has once again teamed up with Irish rugby star and brand ambassador Hugo Keenan to promote the Inishella barbecue range.
The summer range includes delicious barbecue drumsticks, spicy wings, boneless thighs and beef burgers.
It also has pork, bacon and lamb products, as well as premium steaks.
BWG Foods is currently promoting the range on national and local radio, digital audio and social media.
The range can be cooked indoors as well as outdoors in case the Irish sunshine doesn’t deliver.
Keenan, who is currently on Olympic duty with the Irish Rugby 7s squad in Paris, has been the official brand ambassador for Inishella since 2023.
He officially launched the range recently by sampling and cooking the products himself.
BWG Foods is delighted to have one of Ireland’s true sporting heroes as the face of Inishella.
The name of the brand comes from the Irish ‘inis eile,’ meaning ‘other island.’
The range is born of a promise to provide the highest quality Irish meats to enjoy at home with all products fully traceable from farm to fork.
Commenting on the launch, BWG’s chief operations officer Simon Marriott said, “We are delighted with our Inishella summer barbecue range and are excited for our customers to enjoy these quality and great tasting products at home, just like Hugo did reporting for Ireland 7s duty.
“We are constantly working to innovate and expand our offering so we can deliver high quality meats to customers across Ireland.”
The Inishella range is available across BWG’s nationwide network of retail brands at participating stores including Spar, Eurospar, Mace, Londis and XL stores.
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