Professional services firm Price Waterhouse Cooper (PwC) has released its 'Santanomics' Report – a report on spending around the world over the Christmas period. It found that Irish shoppers are the most generous, spending roughly $1,200 (€962) per person.
The report demonstrated that November and December are key periods for retailers, with Christmas sales often making or breaking businesses with a disproportionate impact of their performance for the year.
Other findings, based on the average spending per person over the 2013 festive season, show that the UK are just behind the Irish with around $1,070 (€858) per person and the French top the rest of the Eurozone.
Commenting on the Irish trends, David McGee, PwC Ireland Retail Partner, said: "Latest indicators point to an improvement in the Irish consumer environment with modest recovery in the retail sector, albeit it from a weak base.
"The results of the survey highlight that Ireland has maintained its number one position in terms of Christmas spend for 2003, 2007 and 2013 and hopefully this retail cheer can be sustained into the new year and beyond," he added.
© 2014 - Checkout Magazine by Jenny Whelan.
