Last year, the Carbonated Soft Drinks category secured the number-two position in the Top 100 Categories in the Checkout Top 100 Brands 2022, in association with NielsenIQ.
The pandemic gave the category a bump up the rankings last year, as it moved up two places from being the fourth-placed category in 2021.
Despite the fact that the fizzy-drinks market in Ireland is competitive, there were no changes to the top five brands last year.
This is a testament to the fact that consumer tastes are well established in this category, with strong brand loyalty.
Published every August, the Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace.
In compiling the report, NielsenIQ measures the sales performance of over 5,000 brands from over 200 product classes.
Ireland’s Top 5 Carbonated Soft-Drink Brands
1. Coca-Cola
Coca-Cola topped Checkout’s Top 100 Brands last year, which means that this iconic global brand has claimed the number-one spot in our rankings for a record-breaking 18 years in succession. Last year, Coca-Cola’s innovations included the launch of the Coca-Cola app, with content and prizes designed to engage consumers. Allied to this, as Ireland welcomed back a summer of concerts and festivals, Coca-Cola tied into this celebration and emotion through the Coca-Cola Music Summer campaign, which ran during June, July and August.
2. 7UP
Last year, 7UP Ireland secured the number-two brand position in the Carbonated Soft Drinks category. The American brand and lemon- and lime-flavoured non-caffeinated formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo. Britvic manages the company in the UK and Ireland on its behalf.
3. Pepsi
The Pepsi brand is proving to be a very strong and consistent performer in the Irish soft-drink market. Manufactured by its parent company, PepsiCo, it was originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink. It was renamed Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. Today, Pepsi is distributed by international soft-drink business Britvic.
4. Club
After climbing six places in 2021, to the number-13 position in the Top 100 Brands. Club retained that position in 2022 – an achievement that can be attributed to its enduring popularity among Irish consumers. The soft-drink brand is produced in Ireland by Britvic, and previously by Cantrell & Cochrane (C&C). It is bottled by the Britvic plant in Dublin. Despite its iconic status as one of Ireland’s best-loved soft drinks, Club continues to make a splash in the Irish market with a range of refreshing new additions. It secured the number-4 position in the Carbonated Soft Drinks in the Top 100 categories.
5. Fanta
Fanta was launched in Ireland in 1963, and it is the Coca-Cola Company’s second-oldest brand. It is enjoyed by consumers more than 130 million times every day around the world. Today, it is available in more than 190 countries. The Fanta range is composed of ‘tongue-tingling and delicious’ sparkling fruit drinks that ‘surprise’ with their ‘intense and refreshing fruity taste’. Last year it came in at number five.
Category Share: 88.4%
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace. In compiling the report, NielsenIQ measures the sales performance of over 5,000 brands from over 200 product classes.
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click sign up to subscribe to Checkout.
