Kantar Millward Brown, the brand strategy consulting company, has appointed David Berry as its new managing director for Ireland.
“David has proven to be a successful leader at Kantar Worldpanel in Ireland over the past five years and has a very strong reputation in the market,” said Will Galgey, head of Kantar Insights for UK and Ireland.
“He has also built a skilled and highly engaged team in Dublin and is excited to now have the opportunity to support and develop the Kantar Millward Brown Ireland team.”
Two Brands
Berry will also continue his current role as managing director for Kantar Worldpanel in Ireland, and he will now look to shape the strategic and commercial direction of both Kantar brands.
Tim Kidd, managing director of Kantar Worldpanel Europe and the US, added, “For our clients to retain a commercial advantage in an increasingly challenging environment we need to offer them unique, tailored services that set them apart from their competitors”.
“David’s new role will bring closer together the expertise of Kantar Worldpanel and Kantar Millward Brown in Ireland. This will not only arm our customers with the tools to make informed decisions about the direction of their companies, but open up new avenues of growth for both Kantar brands.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
