Lidl will begin rolling out online grocery shopping in Dublin after trialling it in partnership with the home-delivery app, Buymie.
The partnership means that Lidl will now be able to provide a personalised grocery service in as little as one hour, with options for two- and three-hour delivery windows.
Through the Buymie app, customers can also pre-order a delivery one week in advance.
This will be the first time Lidl will facilitate online grocery delivery in Ireland.
Premium Experience
“In recent months the Buymie and Lidl teams have worked together to develop a fully integrated premium experience for Lidl customers.” Devan Hughes, CEO and Co-Founder of Byumie, said.
“This partnership is a first of its kind in Ireland and has truly raised the bar for the entire industry when it comes to speed and personalisation in grocery online.
“With Discount and Online set to be the two fastest growing sectors in coming years, I feel this offering has opened an entirely new channel in and of itself.”
Lidl guided Buymie on how to best select the fresh and high-quality products available in store, while the app also allows customers to include notes or specific preferences on their orders.
Customers using the app will be able to choose from the retailer’s full range of products, except for non-food weekly specials and promotional food themes.
The delivery fee is €6.99 for one-hour delivery, with two- and three-hour delivery options costing €4.99 and €3.99 respectively, and the order is subject to a platform fee to cover the personal shopping service.
There is free delivery for all orders over €100.
“With customer experience, quality and value at front of mind, our decision to partner with a dedicated on-demand service provider, Buymie, allows us to continue to invest in our expanding network of stores and also provides a real differentiator in the online grocery delivery market by ensuring the fastest delivery option in the Dublin area with a premium personal shopper service through our delivery partner,” Alan Stewart, head of e-commerce at Lidl Ireland, said.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
