Lidl Ireland has announced a new strategic partnership with Kerry Dairy Ireland to develop a brand-new infant formula range under the retailer’s private label.
Kerry Dairy Ireland has been a long-standing partner to Lidl Ireland for more than two decades, and this latest collaboration represents a new supply deal worth €2 million between the brands.
With a 50-year history in innovation and expertise in the creation of healthier, tastier, and more sustainable products, Kerry Dairy Ireland blends science and nutrition expertise, so it can pioneer food solutions that are nourishing and sustainable.
Lidl has expanded its partnership with the company to develop its first own-brand formula range.
Kerry Dairy Ireland manufactures the product at its site in Charleville, Co. Cork.
Suitable for both combination with breastfeeding and bottle-fed-only babies, Lidl’s infant formula range is now available in the retailer’s 223 stores across Ireland.
‘Sustainable, Innovative Solutions’
Speaking about the partnership and product, the commercial director at Kerry Dairy Ireland, Tim Gault, said, “Kerry Dairy Ireland has been a strategic partner and supplier to Lidl Ireland for over 20 years, and we’re proud to continue building on this partnership and working with the Lidl team to collaboratively deliver sustainable, innovative solutions with the expertise of our teams across research and development, consumer insights, food safety and manufacturing.
“As a world leader in sustainable nutrition and as a household Irish brand, we’re delighted to work with Lidl to expertly develop this new product range.
“We’re also thrilled to secure a €2 million annual supply deal to bring the range to Lidl shoppers across the island of Ireland through Lidl’s extensive store network.”
Kevin Duffy, chief commercial officer, Lidl Ireland and Northern Ireland, added, “At Lidl, we pride ourselves on providing quality products at market-leading value, and we’re trusted by millions of customers every week who choose to shop with us.
“We’re very proud to launch our first own-brand infant formula range, and to do this in conjunction with our valued partner, Kerry Dairy Ireland.
“We know that cost is a significant challenge for many parents choosing to include formula within their baby’s feeding routine.
“That’s why Lidl has developed its own-brand infant formula range, to offer parents greater choice and accessibility to infant milk and follow-on milk at market-leading value.”
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