Lidl Ireland has awarded Dublin-based bakery manufacturer Golden Bake an expanded supply deal worth €6 million to supply its much-loved soft-baked cookies.
The deal sees the popular bakery option, previously sourced internationally, replaced with a new and improved recipe produced in Dublin.
The move underscores the retailer’s commitment to its growing network of almost 1,800 Irish producers and business partners.
Golden Bake’s cookies will also be available in Lidl stores across Italy and Czechia from early next year, as part of an export deal secured as part of the contract.
Established in 1987, Golden Bake is the largest producer of fine puff pastry and ready-to-bake treats in Ireland, operating from its site in Coolock, Co. Dublin.
It produces a wide range of treats, from light and flaky jambons and sausage rolls to crumbly cookies.
The new contract with Ireland’s leading discount supermarket retailer is the largest value contract year for Golden Bake.
The company grew from supplying Lidl with one product line in 2018 to increasing its contract value from €1 million to €6 million in the past year.
Its latest line will see Golden Bake’s white-chocolate, double-chocolate and triple-chocolate cookies sold in Lidl’s 220 stores across the island of Ireland from next month.
A bag of four freshly baked cookies will cost €2.39 in store.
‘Biggest Supply Deal Yet’
Speaking about the deal, the chief executive of Golden Bake, Robin Jones, said, “At Golden Bake, we pride ourselves on producing the highest-quality range of baked goods in Ireland, utilising locally sourced ingredients where possible and decadent recipes, for unbeatable taste.
“We’re thrilled to secure our biggest supply deal yet with Lidl, and to expand our product range to include freshly baked cookies, which we know are a real hit with Lidl’s customers across the island of Ireland.
“We’ve been working closely with Lidl over the last six years, and in that time, we’ve been lucky to grow our range and expand into new areas.
“As a retailer committed to working with Irish suppliers, it’s been great to work with Lidl on replacing one of its most popular product lines with our own offering, and to have that true partnership approach, working with us and being open to new innovations, to deliver the best-quality products that customers really want.”
‘A Real Hit With Customers’
Ciara Moran, a buyer at Lidl Ireland and Northern Ireland, added, “Golden Bake has been a valued partner to Lidl for the last six years, and we’re delighted to play our part in their continued growth and success.
“As a retailer committed to supporting the local agri-food sector, we are always looking to how we can grow our business with local Irish suppliers where possible, so I’m very proud to confirm this expanded new deal with Golden Bakes and switch to a 100% Irish product, which oozes flavour and quality at unbeatable value.
“The new recipe has proven a real hit with customers already at our trial stores in the Mullingar area, and all Lidl shoppers will now be able to get their hands on the new and improved freshly baked cookie range, available in the same three great flavours.”
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