Lidl Ireland won three awards at the European Sponsorship Association Awards ceremony in London last night (9 February), topping all of the categories it was shortlisted in as well as claiming the coveted overall top prize for Sponsorship of the Year.
Lidl Ireland was nominated in the categories for Best Overall Sponsorship, Best Sponsorship under €750k and Best Newcomer to Sponsorship for Lidl’s Ladies Gaelic Football #SeriousSupport sponsorship campaign.
Speaking at the awards, Lidl’s Sponsorship Manager Jennifer Gleeson said, “We are absolutely delighted to win these awards and more importantly for the recognition it brings for our brilliant sponsorship of the LGFA. Year one of our partnership with the LGFA was a resounding success. The feedback we have received from our own team as well as our customers has been nothing short of remarkable. With almost 150 stores, we are a part of communities all over Ireland. At Lidl we are extremely proud to continue to be the biggest supporter of women’s sport in Ireland.”
In 2016 Lidl became the Official Retail Partner to the LGFA, the title sponsors of the Lidl Ladies National Football League, Post Primary Schools competition and the Gaelic4Mothers and Others programme. The #SeriousSupport campaign saw the retailer invest over €1.5 million in Ladies Gaelic Football in year one and Lidl has committed to the same level of support for the season ahead.
The next phase of the campaign is entitled ‘Serious Starts Here’ and sees Lidl investing further in the LGFA where it counts most – at local level and in the community.
The European Sponsorship Association Awards recognises the best sponsorships across Europe and is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards within the sponsorship industry.
© 2017 - Checkout Magazine by Donncha Mac Cóil
