Lidl’s UK arm on Thursday reported a 7% rise in sales over the four-week period before Christmas.
Demand was driven by holiday staples such as turkey and pigs in blankets, pushing its turnover to a record high.
The company, which has over 970 stores across the UK, said turnover exceeded £1 billion in the four weeks to 24 December for the first time in its 30 years in the UK.
The retailer said it attracted almost 2 million new customers over the holiday season.
Lidl – Britain’s sixth biggest supermarket chain – was the fastest-growing bricks-and-mortar grocer in the year to the end of November, according to Kantar.
The market researcher added that the retailer’s sales were up 6.6% year-on-year in the measured period.
The company, which is owned by Germany’s Schwarz retail group, said 23 December was its busiest day of the festive season, as it reported its “most successful Christmas yet.”
