Leading community retail group Londis has announced the launch of a new television and social media multi-platform advertising campaign starring Ireland’s Liam and Des.
Ireland was first introduced to the intrepid duo in 2019 as part of Londis’ award-winning sponsorship of RTÉ hit-show, Ireland’s Fittest Family and their comical interactions have been providing great entertainment to viewers of the show ever since.
Londis has built on those original witty stings and is inviting viewers to become even more invested in Liam and Des’ adventures.
Following an investment of €1 million this campaign is a new, modern take on the Londis strapline ‘Local like you’ and focuses on how ‘Londis Listens’ to its shoppers, learns from them and tailors in-store offerings to reflect the needs of Londis shoppers. Liam and Des are key characters in the campaign as they listen to customers’ interactions and stock the store shelves accordingly.
Campaign Creative
Directed by Irish film director and writer Damien O’Donnell, under the creative umbrella of creative agency, In the Company of Huskies, these exciting new adverts were filmed in one of the latest new look Londis stores, Glennon’s Londis Cabra in Dublin and will be broadcast across television, Video on Demand and accompanied by digital and social media campaign.
Commenting on the launch of the creative campaign for Londis, Conor Hayes, Londis sales director said, “We’re really excited aboutthis advertising campaign and through it we’re hoping to provide some enjoyable entertainment that will lift the moods of our customers.
"The Londis brand is centred on how our retailers are ‘Local Like’ their customers and how their teams are driven to answer their customers’ needs, something we’ve tried to highlight and emphasise with this campaign,” he added.
The new Londis advertising campaign launches from this week.
2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news click here. Click sign up to subscribe to Checkout.
