'Love Ireland, Like Aldi' Campaign Will Focus On Irish Supplier Links

Aldi has launched a new marketing campaign, which focuses on its 'buying Irish' credentials, after growing its sales by 25.2% in the past year.

The discounter says it has tripled its annual spend on Irish products over the past five years, and that over 50% of all grocery sales at Aldi are now generated on products bought from Irish suppliers.

It will use its ‘Love Ireland, Like Aldi’ campaign, which commenced recently on television and in the press, to emphasise its Irish connections.