Mace has once again joined forces with brand ambassador Johnny Sexton to encourage shoppers to try something new in 2025 and make healthy changes to their lifestyle by taking the Right Option when it comes to health and wellness.
Aiming for a balanced lifestyle is something Mace and Sexton are passionate about, and Mace Right Options is a programme that promotes healthy options, healthy eating habits and exercise – both physical and mental.
The message from Sexton and Mace is that it is never too late to start something new.
Right Options With Johnny
Now, through a series of three videos featuring Sexton – entitled Mace Right Options With Johnny – Mace is encouraging people to pursue new passions and hobbies.
The series is based on the premise of Sexton pushing himself out of his comfort zone and trying new things.
For example, the first video – released on 6 January – sees Sexton work with certified meditation trainer Sinéad Mooney in a meditation class.
In the second video, he takes his first ever guitar lesson with Gordon Leary, one of Ireland’s premier session guitarists and music educators.
The third video sees Sexton learn about food labels as nutritionist Laura Kealy joins him to discuss healthy cooking as a therapeutic outlet, as well as being good for the body.
All videos will be released over the course of January, available on key social media and digital platforms supported by an in-store advertising campaign.
A competition to win a session with each of the experts in the series will be running at the same time for Mace shoppers to enter.
‘Small Changes Can Help So Much’
Commenting on the campaign, Sexton said, “The start of a new year offers us all a great opportunity to start afresh and set out our goals and aspirations for the year ahead.
“I am very proud to work with Mace on this initiative as we can all benefit from taking a little time to assess our lifestyles and try something new to help improve our health and wellbeing.
“Small changes can help so much, and I hope these videos help people take the Right Option.”
Mace sales director Keith Crawford added, “We have been very fortunate to have Johnny as a Mace brand ambassador since 2018 and he is a wonderful role model for children and adults alike and absolutely aligned with our principles and ambitions as a brand.
“This series of three videos show Johnny go out of his comfort zone and highlight to us all how we can benefit from trying new options.”
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