Marks & Spencer has today launched the latest phase of its ‘Farm to Foodhall’ campaign, visiting a Dublin bakery that produces the retailer’s San Francisco sourdough bread.
The campaign captures Mark Moriarty meeting Susie Hill, the head of new-product development at the bakery, to find out why M&S’s San Francisco sourdough is a cut above the rest.
Hill credits the live starter as being key to the bread’s unique, tangy flavour, as well as creating its delicious open texture and golden-brown crust.
The team of expert bakers understands the time required to create the perfect dough, and its members are committed to spending 30 hours on each individual loaf before it is baked fresh in store each day.
This in-store baking is exclusive to M&S stores across Ireland.
‘Farm To Foodhall’
The ‘Farm to Foodhall’ campaign highlights just a few of the farmers and producers across Ireland who supply trusted quality Irish food to M&S customers.
The campaign also looks at the ongoing work at M&S in expanding upon its existing range of products sourced from Ireland.
Whether it is premium meats from Irish farms, dairy products, such as artisanal cheese, or fresh fruits and vegetables grown on Irish soil, customers can enjoy the best of what Ireland has to offer.
Speaking about the bakery campaign, the country director for M&S Ireland and Northern Ireland, Eddie Murphy, said, “Our ‘Farm to Foodhall’ campaign continues to champion the incredible work of our M&S Select Farms and producers in Ireland.
“We are following on from previous editions, when we visited our Dublin-based berry supplier, where we source our Irish stem-picked strawberries, as well as our brilliant lamb farmers in Co. Mayo.
“In this next phase, we’re heading to our sourdough supplier in Co. Dublin, as we want to offer our customers quality Irish products, sourced locally.
“This San Francisco sourdough takes over 30 hours to make, fermented slowly, and with no artificial ingredients, such as commercial yeast, providing the very best in freshness and quality for our customers.”
M&S ambassador Moriarty added, “I really enjoyed my time heading down to Susie and the team in the development kitchen.
“Seeing firsthand the passion and dedication that goes into producing such high-quality Irish bread gives me so much inspiration to cook at home.
“The M&S San Francisco sourdough is absolutely delicious, and it’s even better knowing that we’re supporting local producers when we shop in store.”
Read More: Marks & Spencer Ireland Launches Part Two Of ‘Farm To Foodhall’
