Marks & Spencer has renewed its partnership with Munster Rugby Senior Women’s team for a second year, the retailer announced today.
As part of the store's Eat Well, Play Well campaign, Marks & Spencer will provide Munster's players with nutritious produce pre-match and during training throughout the 2024/25 season.
It will also involve a collaborative programme of educational online resources for people across Ireland to promote healthy eating and support a healthier lifestyle.
Eat Well
The retailer is also promoting the inclusion of the Eat Well logo within the partnership.
Eat Well is a health seal of approval on thousands of M&S products across the food hall, making it easier to for customers to eat well.
Every product with the Eat Well flower has a health benefit and supports a balanced diet.
As a result, the flower will help shoppers feel confident in making healthy choices.
Through the M&S Eat Well seal of approval and its partnership with the Munster Rugby Senior Women’s team, M&S Food aims to make families healthier for the next generation.
The retailer does this by promoting healthy eating messages in a way that is engaging, relatable and drives change.
The Eat Well flower is only on products that meet evidence-based nutritional criteria, specifically developed by the M&S nutritionists in consultation with the Nutrition Foundation.
‘Promoting Healthy Eating’
Speaking about the announcement, the country director of M&S Ireland and Northern Ireland Eddie Murphy said, “We are delighted to renew our partnership with the talented athletes at Munster Rugby.
“Over the past year, M&S has supported the Munster Rugby Senior Women’s team with nutritious produce, promoting healthy eating and healthy choices every day.
“Committed to supporting women in sport, we will continue bringing M&S quality food to a quality team.
“We continue to work hard with our suppliers across Ireland to make sure we deliver on our commitment to sourcing the best quality, fresh food.
“When our customers choose produce with the Eat Well flower, they can be confident they’re making a quality, healthy, nutritious and delicious choice.”
Also commenting on the launch, Munster Rugby’s head of commercial and marketing Dave Kavanagh said, “We are delighted to continue our partnership with M&S Ireland, a hugely respected brand and household name.
“Over the past year, M&S has provided our women’s squad with nutritious and quality produce, invaluable to the squad for pre- and post-match fuel.
“We look forward to continuing our work with the M&S team over the coming year and continuing to promote the importance of nutrition and healthy eating at Munster Rugby.”
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