Maxol Hosts Excellence Awards Celebration In Madrid

By Sarah O'Sullivan
Maxol Hosts Excellence Awards Celebration In Madrid

Maxol, Ireland’s leading family-owned forecourt and convenience retailer, hosted its 2023 Excellence Awards winners’ trip to Spain in September.

The Maxol Group announced seven exceptional stores as the winners earlier this year.

The retailer subsequently celebrated their achievement with a special trip to Madrid.

The annual scheme promotes and rewards excellence in station and store standards, customer experience, and community engagement across Ireland.

The awards took place at the five-star NH Collection Madrid Suecia hotel, in the city’s historic centre, followed by a celebratory dinner in the Tragabuches Madrid Dani García restaurant.

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Maxol rewards both company-owned and independent dealer-owned service stations, and standards are assessed through a combination of Maxol audits by regional managers and the team from head office, along with mystery shopper visits.

‘Reward Their Hard Work’

Speaking about the ceremony, the CEO of the Maxol Group, Brian Donaldson, said, “Providing a gold-star standard of service is vital for any business, but it is especially important when it comes to a nationwide network like Maxol.

“We’re absolutely thrilled to recognise and reward excellence in our retailers and their staff, who not only exemplify outstanding customer service, but are also pillars of the communities they serve, and the bar is raised year after year.

“The awards are an opportunity to reward their hard work.”

Donaldson continued, “Holding the ceremony in Madrid gave the winners an opportunity to network with industry peers and colleagues, but also allowed them to partake in our host Repsol’s retail safari.

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“Our retailers got the chance to see new innovations in technology and integration in Madrid and gained insight into the future of forecourt retail service on a pan-European scale.

“It proved to be an invaluable experience for all, as well as a time of great celebration, and on behalf of the board of directors and senior executive team, I pass on our congratulations to all our winners.”

Winners

Company-owned winners:

  • Excellence in Standards: Maxol in Gorey, Wexford, operated by Kevin Frayne.
  • Excellence in Customer Experience: Maxol in Killeens, Wexford, operated by Tony & Sarah Butler
  • Excellence in Community Engagement: Maxol on the Dublin Road, Dundalk operated by Colin Fee.
  • Store of the Year: Maxol in Clonakilty, Co. Cork operated by Shane Cantillon.
Independent Dealer network winners:
  • Excellence in Standards: O'Sullivan's in Ballylynch, Tipperary operated by Martin O’Sullivan & John Malone.
  • Excellence in Customer Experience: Sheahan's in Glenbeigh, Kerry operated by Aisling Sheahan.
  • Store of the Year & Excellence in Community Engagement: Dano's Spa Glen, in Mallow, Cork operated by Donal O'Mahony.

Read More: The Maxol Group Acquires 7 New Sites In Leinster

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