Maxol has announced the completion of a €2.8 million investment programme at two of its sites: on the Dublin Road in Kilkenny, and in Mitchelstown, Cork.
The investment is part of a wider €27 million capital investment programme across the Maxol network, undertaken during 2021 and 2022.
The group noted that it has invested €87 million in redevelopments since 2018.
Speaking about Maxol’s investment programme, Brian Donaldson, CEO of the Maxol Group, said, “These developments are another milestone in our journey transition to becoming a more convenience-led destination.
“Our multimillion investment programme is contributing to the development of popular food destinations for our customers, with new eat-in seating areas and a wider range of both hot- and cold-food options for any time of day, as well as an excellent range of convenience goods – ideal for a top-up shop.
“We are committed to investing in our business and will continue to offer the best local stores, run by local people, servicing local communities.”
What’s New?
Maxol Dublin Road, Kilkenny
According to the roadside retailer, significant work at Maxol Kilkenny resulted in six new employees and the store doubling in size.
The extended space includes a new, bright and welcoming seating area for 28 customers and more aisle space for everyday grocery essentials, including a wide range of home-grown Irish produce.
In the newly developed convenience store, customers can choose from a wide range of food options to eat in or take away, with fresh food served from the new Maxol deli, as well as freshly baked goods and Maxol’s signature bean-to-cup ROSA Coffee.
Seven new car-parking spaces have been added to the forecourt, for ‘greater customer convenience’, and Maxol’s range of premium fuels are available to ‘enable customers to make greener choices’.
Maxol Mitchelstown, Cork
The €1.3 million redevelopment at Maxol Mitchelstown included a new forecourt design with a larger canopy, new pumps, an outdoor seating area, and an almost trebling of car spaces, from 12 to 35.
Inside the store, there is a refurbished seating area and a newly refreshed deli that offers an extensive range of fresh food and meal options, as well as a hot-food counter and Maxol’s exclusive ROSA Coffee.
Looking Ahead
The Maxol Group’s ambitious approach will continue into the next five years, with the company recently announcing a €100 million investment programme as part of the company’s new 2023-7 strategic plan.
Maxol hopes to acquire a number of new sites in 2023, which could result in the business growing to 250 service stations across Ireland.
The company is also continuing preparations for the transition to lower-emission vehicles, with plans for future investments in ultra-rapid electric vehicle hubs and continuing to grow its non-fuel incomes from foodservice and retail convenience.
A Sustainable Approach
From design and construction to daily operations, Maxol noted that it has employed sustainable practices and materials, along with cutting-edge technology, to reduce each redeveloped store’s carbon footprint.
This includes the use of low-energy CO2 refrigeration, heat recovery for use elsewhere in the store, installing LED lighting systems, and recycling waste water for use in the toilets and car wash, where possible.
In store, all deli and loose packaging is 100% recyclable, and customers can avail of Maxol’s 100% compostable single-use cups and lids or benefit from a 25c discount off the price of a hot drink when using a reusable cup.
Maxol’s premium fuel range – which is a better fuel option for the environment, with fewer pollutants than traditional fossil fuels and containing a deposit control additive that reduces build-up in the engine while improving power and acceleration – is now available in Maxol Kilkenny and Maxol Mitchelstown.
According to the company, the premium fuel is 100% carbon offset.
Maxol is a family-owned Irish business with stores conveniently located in over 240 towns and villages, ‘run by local people, for local people.’
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.
