Maxol has raised over €155,000 to support the training and care of three guide dogs, with the support of its customers and retailers, it was announced today.
The monies were raised through the retailer’s inaugural nationwide fundraising campaign, PAWsome.
The initiative, which Maxol launched last year, saw scents turn into cents through the sale of PAWsome air-fresheners, with all proceeds going to Irish Guide Dogs for the Blind, in the Republic of Ireland, and Guide Dogs Northern Ireland.
It costs €53,000 to breed, train and care for each guide or assistance dog during its working lifetime.
With an urgent need to add to the current number of working dogs – over 360 – Ireland’s guide dog charities are continually seeking funds to assist those who require a guide dog.
Irish Guide Dogs for the Blind also supports children with autism to achieve independence, confidence and greater mobility though its Assistance Dog Programme.
Maxol staff members will have the collective job of naming two of the dogs, while the team at Maxol Dooradoyle, in Limerick – which raised the highest amount during the campaign – will name the third dog.
All three puppies will now undergo training at the charities’ training centres, where teams of expert instructors will equip the new owners and their future guide or assistance dogs with everyday skills, from crossing roads to using public transport and vet care.
The 2024 PAWsome air-freshener campaign was the first step towards Maxol’s goal of training six guide or assistance dogs over two years.
‘Such Wonderful Work’
Speaking about the life-changing impact of a guide or assistance dog, Maxol CEO Brian Donaldson said, “We’re incredibly proud to support these amazing charities that do such wonderful work at both a national and community level.
“Supporting this special journey from puppy to guide or assistance dog is a wonderful initiative to be part of, and raising €155,000 with the support of our customers and retailers has exceeded our expectations.
“I’ve seen first-hand the incredible and vital support these dogs provide, and I’m grateful to all our valued customers, colleagues, our retailers and their staff, who have supported this brilliant cause.
“We look forward to the next phase of our fundraising efforts and fulfilling our promise to sponsor three more puppies in 2025.”
Tim O’Mahony, CEO of Irish Guide Dogs for the Blind, added, “The fundraising efforts from the PAWsome fresheners campaign is truly transformative.
“It helps us to offer greater independence to our clients, and their families, and creates more supportive and inclusive communities.
“Many visually impaired individuals face isolation and challenges in everyday activities, such as shopping, working and socialising, and guide dogs provide a vital lifeline.
“Similarly, for children with autism, assistance dogs serve as a calming presence, aiding in behaviour regulation and enhancing social skills and confidence.
“I’d like to extend a heartfelt thank-you to everyone involved in making this achievement possible.”
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