Musgrave has recently announced a new multi-million euro deal with Lusk based ready meal producer Ballymaguire Foods, valued at €170 million.
The new contract will continue to supply homegrown, Irish-made prepared meals and side dishes to Musgrave retail brands SuperValu, Centra and Daybreak.
The extensive range of exceptional quality foods offers shoppers lunch and dinner solutions in the form of prepared meals as well as soups and sauces.
Musgrave noted that it wants to continue to grow its range with Ballymaguire Foods in the form of new own brand healthy meals which are the perfect solution for a hassle free, home-cooked tasty meals.
Sustainable Choices
Ian Allen, managing director, SuperValu and Centra, commented, “We set out an ambition to help our customers make more sustainable choices and we are delighted to support Irish suppliers who operate in a way that makes this possible.
"In recent times, we have seen an increase in demand for healthy meals and we are very happy to continue to work with Ballymaguire Foods who continue to innovate and evolve to meet shoppers needs.
"A long-standing partner of ours, their passion about sustainability and reducing their impact on the environment, is important to us."
About Ballymaguire Foods
Ballymaguire Foods, a sister company to Country Crest, founded by Michael and Gabriel Hoey, is an award-winning food production company, who has won a multitude of awards including Blas na hÉireann, Irish Quality Food Awards, Great Taste Awards, and Fingal Chamber Business Excellence Awards.
The company currently employs over 250 employees.
Commenting on the new deal, Edward Spelman, managing director, and co-owner of Ballymaguire Foods, said, “Ballymaguire Foods is well regarded for producing high quality own label, fresh prepared meals for its retail and food service customers – sourcing the best of ingredients and creating tasty and healthy recipes using a handmade approach.
Read More: Musgrave Reappointed Sustainable Development Goal Champion
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.
