O’Flynn’s Gourmet Sausage Company has signed a nationwide distribution deal with Musgrave.
Its gourmet products will be available for distribution to 250 SuperValu stores and over 300 Centra stores over the coming months.
According to the Cork-based company, this is the largest distribution deal that the company has secured.
Throughout the month of October, O'Flynn's made its products available in over 160 SuperValu and Centra Stores.
Dunnes Stores Distribution Deal
The company said it has also secured a distribution deal with Dunnes Stores, initially serving the Cork market, with a view to expanding nationally early in 2022.
"Distribution is growing every week, and we are working closely with the Musgrave, SuperValu and Centra retailers, Dunnes Stores, and Tesco to roll out our products nationwide," said Declan O'Flynn, owner of O'Flynn's Gourmet Sausages.
O’Flynn’s Gourmet Sausage company was established in the English Market.
Old Family Recipes
The company said that it has been using old family recipes that have been passed down through four generations to produce their gourmet products.
O’Flynn’s Gourmet Sausages has built a strong and loyal customer base in Cork over the generations.
The family-run company produces its products from its factory in Wilton in Cork city.
The company is also working with Enterprise Ireland, Local Enterprise Offices, and Intertrade Ireland on new product development and export initiatives.
“It's great that the hard work that our family has put into this business over the last number of years is paying off," said O'Flynn. "It really is a team effort. I run the business with my wife Anne. My brother, Dave O'Flynn works on deliveries and sales and ensures all our customers are happy with what we are producing, whilst my other brother Stephen works in production and is our chief sausage-maker. My own son, Jordan, has recently become more involved with the business as he manages our social media accounts with the rest of the marketing team."
English Market
In the English Market the company has over 50 sausages that it has created, 'drawing from food cultures all over the world.'
"Our products range from 70% to 90% meat content, with the rest being made up of spices, herbs, fruits, and vegetables, so it really is a premium product that we are looking to produce," he added.
In addition to their English Market stall, O’Flynn’s Gourmet Sausages also serves sausage sandwiches from 'the hatch' located on Cork city's Winthrop Street.
Over the last 18-months, the focus of the company has been all about growing their production and retail operations.
"We have significantly invested in both equipment and our staff working in our sausage factory," said O'Flynn. "It is critical for us that as we grow we maintain the same high standards that we've had serving the people of Cork for generations. For us that's the main thing. We must keep high quality sausage-making at the forefront of everything we do as a company."
2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news click here. Click sign up to subscribe to Checkout.
