Retail Excellence, recently reported a 36% year on year increase in online sales through desktop and mobile devices when compared to June in 2016.
According to the groups StudioForty9 eCommerce Dashboard Report the combined figure is constituted by 22% in sales across desktop devices and 14% on mobile handsets.
David Campbell, eCommerce Manager at Retail Excellence said, “From the latest monthly report for June 2017 it is clear that mobile usage by consumers browsing with intent to buy is continuing to grow rapidly with a YOY sessions increase of 46%."
Campbell noted that certain sectors like pharmacy and cosmetics are experiencing accelerated growth across all devices.
Click and Collect has proven to be an effective option for busy consumers.
"Furthermore, Click and Collect is proving an extremely successful dimension to a retailer’s sales strategy which ensures midweek convenience for consumers who are juggling work commitments with shopping”. He added.
Campbell said, that the upward trajectory in online sales shows the importance of retailers having an online presence and being fully equipped to embrace the huge spend of €598 billion by European consumers over 2017.
© 2017 - Checkout Magazine by Donna Ahern
