Lidl has announced a new multimillion-euro deal, valued at €22 million, with Longford bakery Panelto Foods.
The new deal will bring Panelto Foods’ premium baked breads to Lidl stores across the island of Ireland and includes an export deal that will showcase Panelto breads on Lidl shelves across more than 950 Lidl stores in Great Britain and Northern Ireland.
Lidl Ireland noted that it has also helped to facilitate a working relationship with Panelto Foods and the Lidl international buying team, with hopes of supplying the premium Longford-baked goods to even more Lidl stores globally.
Panelto Foods opened its first bakery in Co. Longford in 2005.
In 2011, it secured its first contract with Lidl Ireland, suppling panini breads, and it now produces a range of Lidl’s speciality rolls and sandwich breads.
Since then, the 12-year partnership has evolved, with the business seeing consistent growth during that time, Lidl noted.
Product Innovation
Lidl Ireland was the first country in the Lidl global network to develop an in-store bakery, and Ireland is now the first Lidl country to launch a premium range of fresh-baked breads under the Deluxe own-brand banner.
The new range is a selection of carefully crafted breads, made by master bakers, using a slow fermentation technique, a stone-baking oven, and only the finest of ingredients.
Read More: Lidl Signs New €17m Deal With Tipperary Supplier Honeyvale Foods
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.
