A survey by Tesco has revealed that half of Irish parents turn to other parents for advice when planning for back to school, while 25% trade information on social media.
This led Tesco Ireland to put together a panel of parents from across the country to gather useful advice to share with its shoppers, and help ease the pressure of back to school time for mums and dads.
Insights from the panel showed that when it comes to buying uniforms, parents consider quality first (31%), value for money second (29%), durability third (14%) and finally the fit (18%).
Taking this advice on board, this year’s F&F Back to School uniform range, available exclusively at Tesco, has been designed to offer the perfect mix that will allow parents to feel confident with their back to school buys.
Grace Carrol, F&F Marketing Manager commented, "Parents should never have to compromise on quality to get great value for money and we are hugely confident in this year’s F&F uniform range which offers quality benefits that are best in class, at great prices.
"We also listened to feedback from parents and understand that one style doesn’t necessarily suit all so we have introduced a new focus on fit."
Tesco is also offering extra support to parents with a new partnership with Schoolbooks.ie, which will allow its Clubcard members get money off books on the school supply website.
© 2016 - Checkout Magazine by Julianna Novellino
