Former Ireland, British & Irish Lions and Munster captain Paul O’Connell is the star of Aldi’s latest campaign to drive awareness of and increase participation in Aldi Play Rugby, an IRFU initiative that inspires school children to get active, take part in regular exercise and eat healthily.
As official supermarket of the IRFU, Aldi brought Paul back to his primary school, An Mhodscoil, O’Connell Avenue in Limerick, to surprise pupils and teachers alike! Created by Sweet, the 40 second advert sees Paul walking the corridors of his former school where he first discovered rugby, being cheered on by pupils in the playground, and passionately speaking about the Aldi Play Rugby programme.
Titled ‘Aldi – feeding the future of Irish rugby,’ the new advertisement launches on January 29th.
@ 2018 - Checkout Magazine by Maev Martin
