Primark – also known as Penneys – has announced that its first ever standalone Home store will officially open in Belfast on Thursday 6 March at 10am.
Located in the iconic Fountain House on Donegall Place – just over 100 years from Primark’s flagship Bank Buildings store – Primark Home will span 8,700 square feet across one floor.
This space will house a range of stylish homeware and lifestyle essentials to give customers’ homes the glow-up they deserve.
Keeping up with the latest homeware trends and must-have interiors, Primark home combines style, comfort and value to help shoppers make a house a home, from essentials like bedding and towels to soft furnishings, decorative pieces and quirky kitchen ceramics to elevate any space.
‘A Big Moment’
Speaking ahead of the opening, head of Primark Ireland and Northern Ireland Fintan Costello said, “This is a big moment for the Primark brand and a big moment for Belfast too as we finally announce the opening date of our first-ever standalone Primark Home store.
“Primark and Belfast have a storied history and we’re incredibly proud the city will be the first in the world to experience this exciting new retail concept.
“In the same way our fashion collections are helping create wardrobes that look and feel great, Primark Home will offer a wider range of quality homeware and lifestyle products to help our customers create stand-out interiors.
“We can’t wait to welcome customers through our doors on 6 March.”
While Primark Home Donegall Place will bring a brand-new shopping experience to the city, the Bank Buildings store remains a much-loved retail destination in Belfast.
As homeware moves to its nearby store, the Bank Buildings store will also see exciting changes, with the kids’ section doubling in size and the mens’ section expanding to its own dedicated space on the top floor of the building.
These updates reflect Primark’s continued commitment to delivering the very best shopping experience in both Belfast locations.
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