Primark today opened its first ever standalone Home store in Belfast, representing a £2 million investment and creating 40 new retail jobs.
The opening of the new retail concept today brings Primark’s total staff headcount to over 400 in Belfast and over 1,300 across Northern Ireland.
Representatives from Belfast City Council, Belfast One and Belfast Chamber of Commerce joined Primark Home store colleagues in addition to the first shoppers for the opening.
Lord Mayor of Belfast Cllr Micky Murray officially cut the ribbon, opening the store to the public.
Located in Fountain House, the Home store is near Primark’s flagship Bank Buildings store.
The opening of the standalone Home store comes as Primark’s – known as Penneys in the Republic of Ireland – home section continues to thrive, offering essentials and on-trend soft furnishings, as well as decorative pieces and small furniture.
Primark has seen growing demand from its Northern Ireland customers for its home range with cotton bedding collections and unique kitchen ceramics proving particularly popular.
Tablescaping remains a dominant trend, extending beyond Christmas to Easter, as more customers embrace seasonal home décor, with Easter wreaths an large-scale decorations growing more popular.
‘A Big Step Forward’
On the new store, head of Primark Ireland and Northern Ireland Fintan Costello said, “This is a big step forward for the Primark brand as we continue to evolve our offering in line with the needs and wants of our loyal customers.
“We’ve seen a real surge in interest for our homeware ranges which is why we’re thrilled to launch the world’s first ever Primark Home store in Belfast today.
“Ever since the reopening of our Bank Buildings store, the shoppers of Belfast have really embraced Primark and we’re incredibly proud to bring further investment to the city in return.
“The opening of this standalone store has also given us the opportunity to enhance the Bank Buildings, where we can now offer bigger and better kids’ and menswear departments.”
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