Brennans Bread and JWT Folk are once again celebrating the magic of coming home for Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport.
‘Welcome Home’, which first launched in December 2018, returns to all OOH outlets in Dublin Airport from the walkway to passport control right through to baggage reclaim and terminal carparks and will be live right up until Christmas.
The iconic Brennans Bread branding is front and centre in the artwork and features personalised and quintessentially Irish messages to capture the hearts and minds of Irish expats and their families.
"Festive traditions come in many forms and one that remains a constant and is so iconic within Irish culture is the essential role Brennans Bread plays during the festive season,"
"Last year our Dublin Airport campaign was so impactful and became such a talking point over the holidays that we knew people would love to see it again this year," said Laura Daley, joint managing director, JWT Folk.
'Greet Weary Travellers'
As well as this, as a build on last year’s standout campaign, traditional, festive product shots of how you might use Brennans Family Pan this Christmas period, are there to greet weary travellers.
Messages including ‘Fáilte Abhaile’ and ‘Nearly Home” are exactly the kind of consumer connection that have ensured that Brennans Bread has firmly established the brand as a Christmas essential in homes around Ireland.
"Following the success of last year’s campaign, we’re looking forward to once again welcoming home Irish expats and their families for Christmas and reminding them of the fond memories and affection that they have for our brand," said Ivan Hammond, head of marketing Brennans Bakeries.
As well as the OOH activation in Dublin airport, the campaign will also be live across OOH in Busaras, Connolly and Heuston Stations and across TV, Radio, VOD, digital and social.
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