Maxol has revealed professional rugby player, Jacob Stockdale, as its brand ambassador, at an event that took place at 25 Ftizwilliam place today (28 May).
The recently announced partnership with the the 6ft 3” winger from Lisburn, is the forecourt retailers first-ever ambassador programme and has been confirmed for a three year period.
Speaking about his new role Stockdale said: “Maxol is an iconic, home-grown brand. It’s a family-owned, community-based business that has been involved with grassroots rugby for many years. And it does great coffee, which is a big plus."
“All of these things are important to me and I feel strongly that a brand has to be the right fit for the partnership to be authentic," Stockdale explained.
"I like the fact that Maxol has a strong history and brand legacy and that it’s a fourth-generation business that is looking ahead to the next generation."
Generation Next
Brian Donaldson, CEO of The Maxol Group highlighted that as a fourth-generation family business celebrating 100 years in 2020, the group is 'committed to investing in and supporting the next generation, and that includes rugby greats, such as Stockdale.
The 23-year old Stockdale's professional playing career has been going from strength to strength and he is already renowned for his match-defining scores including against England in the Six Nations (March 2018) and the historic second-half try that helped secure Ireland’s first-ever win against the legendary All-Blacks on Irish soil in November last year.
"Although he has already made a huge impact on the game, he also represents the future of rugby and this partnership is all about championing future generations," Donaldson explained.
“Maxol’s involvement with rugby spans nearly three decades and includes sponsorship of the IURU, which runs national tournaments for third level students. We also work closely with Ulster Rugby and feel that this collaboration with Jacob is a great way of tying all these strands together."
Redevelopment Investment
The unveiling follows the company’s recent announcement of a significant investment of €100 million into the redevelopment of much of its network.
Maxol has a network of 231 service stations across the island of Ireland.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
