Santa Rita has announced that it has renewed its partnership with Arsenal FC for another three years.
Arsenal’s preseason tour in the United States served as a backdrop for the renewal of the alliance between the English football club and Santa Rita.
'The official agreement took place at Ritz Carlton Marina del Rey Hotel, with representatives of both companies signing the three-year agreement,' the Chilean winery outlined in a statement.
"Since we began our relationship in 2016, we’ve worked with Santa Rita to build its presence in the UK & Ireland, China and Brazil, amongst other markets," said Peter Silverstone, commercial director, Arsenal.
“Santa Rita’s wine has been incredibly popular with our supporters at Emirates Stadium, so they’ll be delighted that its premium wines will continue to be exclusively poured on matchdays and at our stadium events."
The Agreement
The new agreement includes exclusivity on pouring rights on still wines and sparkling wines from the Santa Rita Estates portfolio across Club Level and General Admission areas at Emirates Stadium, the group explained in a statement.
The contract also includes admission areas at Emirates Stadium, as well as branded LED signage around the pitch at every home Premier League, League Cup and FA Cup match each season.
In addition, Arsenal will produce branded content for Santa Rita to be shared across both companies digital and communications platforms, including pieces focused on the Club’s Legends. Access to Arsenal’s Head Coach and Legends, are also included in the partnership.
Extended Reach
As part of the global marketing campaign 'Living La Vida 120', Santa Rita said that it renewed the partnership with Arsenal 'to reach consumers and football fans in all corners of the world with its shared values of history, class and tradition, while promoting its wines in key markets of Asia, Europe and Latin America.'
Baltazar Sánchez, chairman, Santa Rita’s highlighted: “Over the initial three-year period, Santa Rita reached millions of football fans on TV, as well as making our wines available to more than 5 million fans at Emirates Stadium in London."
Sánchez said that the wine brand has recently launched an exclusive Santa Rita Arsenal co-branded wine.
“For this new period as Official Wine Partner, we hope to strengthen our scope in key markets such as the UK and the Republic of Ireland; in Asia specifically in China, Japan and South Korea; and in Latin America, Brazil, Colombia and of course Chile.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
