Spar has launched a new TV Ad for its latest ‘EuroCrunch' campaign, as part of a €900,000 marketing investment by brand owner BWG Foods. The ad campaign, called ‘Get Your Life Back’ is themed around the convenience of shopping in Spar stores and highlights the brand’s adaptability to busy lifestyles without hurting the pocket.
The ad features Spar customers embracing their individual lifestyle activities, from water skiing to bird watching, while encouraging viewers to embrace shopping, not as a chore, but as an effortless everyday occurrence which can fit seamlessly into their daily routines. To encourage shopping at Spar, everyday products will be on sale at rounded price points including €1, €2 and €3 offers.
Suzanne Weldon, marketing & communications director at BWG Foods (owners and operators of the SPAR brand in Ireland) said: “We wanted the campaign and the new TV advertisement in particular, to reflect the modern meaning of convenience shopping in Ireland. As shopping habits evolve in line with people’s lifestyles Spar continues to advance the convenience offer, while maintaining an overall focus on value. The EuroCrunch promotion will see us give customers access to the best Irish and International products at reduced price points.”
The ad will air from Friday June 13 and throughout 2014.
© 2014 - Checkout Magazine by Genna Patterson
