A new advertising and social media campaign has been launched by SPAR and EUROSPAR to bring attention to their range of own brand products.
The campaign aims to bring a fresh focus to the retailer’s value message. This follows a significant investment by the owner and operator of the brand BWG Foods.
Closer Than You Think
The campaign, titled ‘Closer Than You Think’, is underpinned by a television advert that shows customers going about their day and humorously being confronted with giant SPAR and EUROSPAR own range products.
The advert is supported by heavy digital and social media activity to bolster the reach of the television advert and to reflect the fact that consumers are spending more time on social media than they are watching television.
The Advert
The television advert consists of a series of scenes that playfully demonstrate the ‘Closer Than You Think’ deals.
In one scene, a van driver backs into a giant packet of SPAR cookies. In another, a woman is confronted with an oversized bag of SPAR range pasta bulging through the door as she cooks dinner.
In the final scene, a woman sets off on a run and is instantly greeted by a giant bottle of SPAR vitamin water.
Shorter form elements and snippets of the advert will be circulated on social media, as well as being shown on in-store digital screens.
The advert was produced by Andrew Freedman of commercial production company Antidote Films, and directed by Chris Balmond, who previously directed SPAR’s award-winning 2023 campaign SPAR Finding Christmas.
Watch the advert below.
