Today SPAR and Kellie Harrington launched the SPAR Community Road Trip, wherein – throughout the month of June – SPAR and the Olympic gold medallist will spend time with five communities across Ireland, ‘learning about how they are making their community a richer and happier place to live.’
Throughout the course of the road trip, SPAR will provide €10,000 in funding to the most deserving people, clubs, groups, organisations and initiatives, in recognition of the contributions that they make to their local communities.
Brand Ambassador
SPAR and Kellie are inviting all community groups across the country to apply for a chance to win €2,000 in funding each, and a visit from the SPAR ambassador and Olympic boxing champion.
Launching the SPAR Community Road Trip, Harrington said, “We are inviting anyone from youth clubs, to music groups, to retirement homes to enter for their chance to win.
“It is a meaningful way of giving back to the people that carry out vital work in our towns and communities, and I look forward to meeting them only a few months from now.”
Applications will open on Wednesday 20 April and will remain open for a period of four weeks until Friday 20 May.
Community Fund Initiative
According to the retailer, the SPAR Community Road Trip is part of the convenience retailer’s wider Community Fund Initiative.
Since its launch in December 2021, SPAR has already invested €10,000 in deserving community projects across the country.
With the launch of the Summer Community Road Trip, the retailer noted that it will invest €20,000 in Irish communities in just six months.
Colin Donnelly, sales director of SPAR, commented on the announcement, saying, “The SPAR Community Road Trip this June will allow us to go a step further in acknowledging the groups, clubs and organisations around the country which form part of the social fabric in towns, villages and communities all over Ireland.
“We are excited to be launching this initiative with our fantastic brand ambassador, Kellie Harrington, who is consistently championing the importance of community in Ireland.”
SPAR recently announced a three-year partnership with Harrington, ‘supporting her journey to Paris 2024, including the upcoming 2022 World Boxing Championship this May.’
To find out more about the SPAR Community Road Trip, visit here.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click sign up to subscribe to Checkout.
