Spar Ireland recently received international recognition when it was awarded the Digital Marketing Excellence award at the Spar Connected Retail Conference 2024.
The conference took place in Grand Canaria last week and aimed to recognise excellence in the Spar store network.
The award reflects a comprehensive social-media strategy across a range of platforms.
The judges considered four key content pillars when assessing the retailer.
Incorporated iconic retail trade moments and the humour for which Spar Ireland’s advertising is known were also key to the brand’s success at the awards.
Among the campaigns highlighted from Spar Ireland’s extensive social-media strategy were its ‘Finding Christmas’ campaign and its ‘Rome Comforts’ campaign.
Spar Ireland’s athletics campaign featuring Olympian Rhasidat Adeleke and fellow sprinter Israel Olatunde was also noted, as well as its ‘Chicken Fillet Roll or Cake’ campaign.
The CEO of Spar International, Tobias Wasmuht, and Spar International marketing manager Justin Rhodes-Harrison presented the award to Spar Ireland at the event.
The chief marketing and communications officer at BWG Foods, Suzanne Weldon, and Spar Ireland’s marketing manager, Helen Lalor, were on hand to accept the award for the retailer.
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