Spar Ireland is set to continue its partnership with Donal Skehan after agreeing a new €275,000 package to sponsor RTE’s ‘Kitchen Hero’, as well as his live tour later this year.
The upcoming season of the show – which starts on June 24 and finishes August 5 – is themed on ‘rediscovering the Irish Kitchen’ and will revisit and revitalise some of the country’s classic dishes. The previous series attracted over 240,000 viewers per episode.
“We’re delighted to be entering into our fifth year of partnering with Donal Skehan who is a great ambassador for our brand,” said Spar’s marketing and communications director, Suzanne Weldon.
“We’re particularly excited about the theme of this year’s programme because as an Irish brand supporting local suppliers, we’re keen to celebrate what’s great about Irish food and culture.”
Spar intends to support the series with the production of stings, recipe cards, postcards and in-store merchandise, all of which will be supplemented by a social media campaign.
© 2014 - Checkout Magazine by Conor William O’Brien
