SuperValu today announced the expansion of its convenience meal offering, following the acquisition of Clean Cut Meals by Musgrave.
The high-quality meal range will further enhance the healthy meal offering available at SuperValu and Centra stores across the country, in what is a rapidly growing category of the market.
Established in 2015, Clean Cut Meals is a healthy ready-meal producer based in Galway.
The company’s mission is to create nutritious and convenient high-quality meals and snacks.
It also specialises in a range of products that cater to consumers who seek out healthy choices.
The business offers a range of meal plans, including breakfast, lunch, dinner and snack options.
Its menu changes monthly, to keep the range as fresh as possible, strengthening the company’s ability to adapt to changing customer tastes and demands.
‘Promoting A Healthier Lifestyle’
The interim managing director at SuperValu and Centra, Luke Hanlon, welcomed the acquisition, saying, “Customers are increasingly seeking healthy, tasty and convenient meal offerings, and we have invested heavily in developing our market-leading offering in this category.
“The acquisition of Clean Cut Meals will build further on this investment, as SuperValu and Centra continually seeks to innovate and enhance its offering in order to meet the needs of our customers in communities across Ireland.”
The co-founders of Clean Cut Meals, Conor McCallion and Michéal Dyer, added, “Clean Cut Meals, the brainchild of dedication and passion, has been acquired by Musgrave’s, marking a significant milestone in its journey.
“As we reflect on the humble beginnings of our brand, from late nights in the kitchen to navigating the challenges of entrepreneurship, we are filled with pride and nostalgia.
“The acquisition opens doors to new possibilities, allowing Clean Cut Meals to reach a broader audience through the 700-strong SuperValu and Centra stores nationwide.
“Our products, once crafted with love in a modest kitchen, will now grace tables across the country, promoting a healthier lifestyle for all.
“We are excited to bring our healthy and nutritious range of meals and products to SuperValu and Centra customers across the country.”
Clean Cut Meals currently operates from a production kitchen facility in Galway, where it employs 20 staff members.
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