SuperValu Insurance – which supplies car, home, life, travel and van insurance – today announced a new strategic partnership with the renowned travel writer and influencer Rory King, from Rory’s Travel Club (RTC).
RTC – founded by King – is a member-led travel club that secures exclusive offers, facilitating trips both within Ireland and abroad.
Working with hundreds of travel brands and service operators, King is an influential travel expert.
To date, he has amassed 170,000 members, who pay just €12 annually to access deals.
SuperValu Insurance’s partnership with RTC will entitle club members to 30% savings on their annual SuperValu travel insurance cover.
Additionally, SuperValu will send members a gift card worth €12, covering their annual membership fee to RTC.
SuperValu will post out the gift cards – free of charge – which shoppers can use in store or online.
SuperValu Insurance offers a range of comprehensive travel insurance plans, including annual multi-trip plans, which are perfect for frequent travellers.
The plans cover multiple trips throughout the year, with benefits like trip cancellation and medical expenses abroad, as well as 24/7 emergency assistance.
‘Supporting Customers On Their Travel Adventures’
Speaking about the partnership, the head of SuperValu Insurance, Garry O’Sullivan, said, “At SuperValu Insurance, we’re continually seeking ways to enhance our offering and provide great value to our customers.
“We’re thrilled to partner with Rory King, bringing discounts to all Rory’s Travel Club members and supporting their love of travel.
“With our annual travel insurance, RTC members will receive a 30% discount, as well as a SuperValu gift card to the value of their annual membership to RTC, which we will post free of charge.
“We look forward to supporting each of our customers on their travel adventures throughout 2025 and into the future.”
King, of RTC, added, “I’m incredibly pleased to partner with SuperValu Insurance to offer travel insurance to cover all members of Rory’s Travel Club.
“I look forward to supporting all members on their travel adventures this year, safe in the knowledge they have access to excellent travel insurance cover on the market through SuperValu Insurance.”
King won Irish Travel Influencer of the Year in 2023 and 2024 at the Irish Independent Reader Travel Awards.
He has also garnered a strong following across social media, boasting 230,000 Instagram followers and 240,000 Facebook followers.
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