SuperValu recently launched it's annual nationwide Christmas Charity Food Appeal.
Shoppers are invited to donate non-perishable foods such as pasta, cereals and canned food in SuperValu stores until December 23rd.
The Charity Food Appeal is held in association with St Vincent De Paul, The Simon Community and The Lions Club.
Martin Kelleher, Managing Director of SuperValu said: “Christmas can be a time that puts a lot of families under pressure. Here at SuperValu, we value the importance of giving something back to our Irish communities and helping out in any way we can. So, we’re asking our shoppers to get on board this Christmas and donate what they can through this worthy appeal we have set up in conjunction with our charity partners – St. Vincent de Paul, the Simon Community and the Lions Club.”
SuperValu stores will donate in excess of €300,000 to local causes in their own communities.
Consumers can donate to the appeal through 222 participating SuperValu supermarkets nationwide.
© 2016 - Checkout Magazine by Donna Ahern
